Management of membership in the adiClub Club
Privacy Notice
1. What appears in this Privacy Notice?
This Privacy Notice explains how Adidas collects and uses information that you have provided to us and that can be used to directly or indirectly identify you (“Personal Information”) for the purpose of administering membership in the adiClub Club.
2.Who is responsible for your personal information? Adidas Joint Supervisors
For the purposes described in this Notice and in accordance with local privacy laws and the GDPR, the following entities in Adidas are responsible:
Adidas AG AG - شارع آدي داسلر 1، 91074 هيرتسوجيناوراخ، ألمانيا ("Adidas AG")
Adidas local sales entities - See Section 7. Adidas local sales entities - the local sales entity in your country of residence appears below.
Also, for the purposes of:
Sale of Adidas products – online and offline ordering
Research and development of products
The following Adidas entities are responsible for your personal information:
Adidas AG
Local sales entities of Adidas
Adidas International Trading AG - Am Platz 1b, Root D4, Luzern, 6039, Switzerland
They are known as Adidas' “joint supervisors” in the GDPR documents and in local privacy laws. They are jointly responsible for determining why (“Purpose”), how (“Processing”), and if (“Legal Basis”) we use your Personal Information. In this Notice we refer to them as the “Responsible Entities” to make it easier for you to understand this.
For some scenarios described in this notice, there may be other Adidas and/or non-Adidas entities that are also responsible for the use of your Personal Information, see the specific scenario for more information.
As the principal institution under the GDPR, Adidas AG is primarily responsible for determining the strategy for regulation compliance and implementing the necessary technical solutions to help you exercise your rights. This is the primary point of contact for any questions about this Notice or how Adidas uses and protects your Personal Information in all EU/EEA countries, as well as in the UK and Switzerland.
Note: Subject to the European Data Protection Regulation (“EU GDPR”), the responsible companies identified in this section are known as “data controllers.”
3. What does Adidas do with your Personal Information and why (categories of Personal Information, purpose, processing, legal basis)?
Adidas collects and uses the Personal Information that your adiClub membership includes for the following purposes:
1. Compliance with the terms and conditions for membership in the Club; and
2. Creating a profile for content, experience, marketing and business analyses, and targeted marketing messages that are personalized.
1. Compliance with the terms and conditions of club membership
Processing
When you apply and create a club membership account, we collect and use your Personal Information to manage your account and to comply with the adiClub Terms and Conditions.
This includes the following:
a. Collection, storage and processing of Personal Information provided by you on the registration form to create a club membership profile and an account for you;
b. Assigning a club member ID to your profile and account and using the club member ID along with any other identifying information that you provided for your identification;
c. Storing login information for your club membership account on our global verification platform to enable you to access all suitable platforms of Adidas (Adidas website, app, Adidas Confirmed Running app, and Adidas Training app (with the same login information);
d. Viewing your current club membership status, including profile information, level, points, and other relevant information across all of Adidas’ domains and apps;
e. Sending messages pertaining to the management of club membership by email, including messages regarding account status (level up and/or down), management (benefits opened for you and how to retrieve them) and maintenance requests (for example, password reset);
f. Sending messages about club membership management by push notifications in Adidas apps about your account status (level up and/or down), management (benefits opened for you), and maintenance requests (e.g. password reset) - you can disable push notifications at any time through your mobile device settings. However, if you disable push notifications, we may need to contact you by email in cases of important notices related to your membership in the club;
g. Verifying and using your profile and account information for the purpose of participating in sweepstakes and/or exclusive challenges - this will also include sharing your contact information with partners who support us in managing the sweepstakes, especially in the event that you win a prize;
h. Calculating your club points for redeeming benefits - this will include sharing your information with partners who support us in managing the benefits, where the benefit can be obtained through a partner or exclusively by the partner;
i. Updating the status of your points after you used the points to redeem the benefits;
j. Tracking your activity and redemption history;
k. Providing access to special offers and promotions;
l. Sending invitations to exclusive events;
m. Providing access to limited edition products;
n. Providing the basic features of Adidas’ running and training apps (subject to change) as part of the club membership offer;
o. Providing access to the premium features of Adidas’ running and training apps that are offered as a benefit for club membership in accordance with the membership terms;
p. Providing access to the Adidas running and training premium features through a subscription purchased from adidas International Digital Sports GmbH.
q. Saving your delivery address and payment information to shorten checkout time on the website and the app;
r. Saving your full order history so that you can access it at any time;
s. Allowing you to track the delivery of your order from your account;
t. Option to access the club membership profile and provision of services and support – including updating your account information according to your instructions, providing support and answering questions about your account, your purchases, technical support for using our apps, support for questions about your privacy - when you contact Adidas through various communication channels through the Club Membership ID and Profile;
u. Storing all of the Personal Information that we collect directly or indirectly from you identified by your Member ID or email with your membership profile, including information you may have shared in an Adidas brand retail store and in Adidas outlet and franchise stores, which are used to calculate points and levels to enable all of the above; and
v. Sharing information about management of club membership with partners and receiving shared data from partners of the adiClub, for the purpose of accumulating points and benefits as specified in the Terms and Conditions - this is solely based on your explicit consent at the time when the data is collected by partners adiClub; if you wish to stop sharing data with the partner of adiClub or with Adidas, your consent can be withdrawn at any time.
Legal Basis
Performance of the contract (processing)
Consent (Processing)
Categories of Personal Information
About Club Membership Management
Identity information
Contact Info
Information about use of the website
Information about mobile devices
Correspondence
Images and recordings (when available for Adidas)
Personal opinion (when available for Adidas)
Dimensions (when available for Adidas)
and transaction (when available for Adidas)
Interaction and activity on social media (when available for Adidas)
Details of fitness activity (when available for Adidas)
When available for Adidas
Data retention period
Throughout the term of the contract and statutory limitation. We must retain the information in case of any legal dispute regarding the contract.
Categories of recipients
Subsidiaries and partners of Adidas
Potential Investors and buyers
Business consulting service providers
Data analytics solution providers
Partners of adiClub
2. Creating a profile for content, experience, marketing and business analysis purposes and targeted marketing messages, which are personalized.
Processing
We use your Personal Information to create personalized content for you and to ensure that our communication with you increases the likelihood that you will continue to be a member of the club, that you will respond to our targeted marketing messages and that you will continue to purchase Adidas products and use the Adidas platforms.
This includes the following:
Sending personalized emails about how to score points in the club or maintain your level, including promotional messages about Adidas products, services and lifestyle recommendations - you can unsubscribe from this message at any time by using the “unsubscribe” function in the message;
Sending push notifications through Adidas apps about how to earn points in the club or maintain your level, including promotional messages about Adidas products and services and fitness and lifestyle recommendations - you can disable push notifications at any time through your mobile device settings. However, you may still receive emails that can be unsubscribed from directly in the emails;
Tracking and monitoring your online browsing behavior by various means as described below (if you have logged in and consented to our use of certain tracking technology on our website and apps, including the use of cookies, pixels, tags);
Storing all of the Personal Information we collect directly or indirectly from you that was identified through the membership ID or email with your membership profile, including information you may have shared in an Adidas brand retail store and in Adidas outlet stores and franchises for the purposes of calculating points and levels, and using them to enrich your membership profile as described below; and
Analyzing and evaluating all of the Personal Information that we collect directly or indirectly from you that is identified by your membership ID or email with your membership profile, including information you may have shared in an Adidas brand retail store and in Adidas outlet stores and franchises. More specifically, this includes using your personal information in the following ways:
Cookies and tracking technologies
Upon your first visit to the site, you will be asked to accept, reject and/or customize the types of cookies and tracking technologies that are not necessary for the proper operation and security of the site, i.e. "Cookies and Other Tracking Technologies" that can be installed on your computer according to categories (analytics, advertising, etc.). You can also change your preferences at any time by clicking on the "Cookies Settings" at the bottom footer of any page on the site. The following are details of the types of cookies and tracking technologies we use on the site: , for example cookies, cookies, flash cookies, and traffic analysis web analytics.
ClickStream Data (Click-stream data)
Visiting our websites allows us to collect data transferred from your browser to our server and automatically collected by us or by third parties on our behalf. This data may include, in particular, the following:
Your IP address
Date and time of visit
Referrer URL (website you came from)
Pages visited on the website
Information about the browser used (browser type and version, operating system, etc.)
Cookies
Some places on our websites and apps use “cookies,” which are small text files stored on the hard drive of your computer or device by your web browser. We may use cookies to identify the user account holder and store items in their shopping cart during the purchase process. In other words, cookies help make the site friendlier, more efficient and safer for the user. The cookies that we use are usually referred to as session cookies, which are automatically deleted at the end of a visit to the website. By default, web browsers allow use of cookies, but this function can also be disabled. However, this will make certain services unavailable.
You can also manually delete cookies after using them through your web browser. In this regard, for your convenience, the following links may provide specific information about the most common web browsers:
Internet Explorer: http://support.microsoft.com/gp/cookies/en
Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies
Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647
Safari: http://support.apple.com/kb/PH5042
Opera: http://www.opera.com/browser/tutorials/security/privacy/
In addition, there is an option to adjust the user's browser so that it accepts or rejects "cookies", or it will alert when "cookies" are used. Since each browser works differently, users should check the browser's "Help" menu on how to make the above adjustments. However, since some of the cookies on the site are required for its proper operation and security, it should be noted that blocking the possibility of using cookies completely or deleting cookies and other tracking technologies that are necessary for the proper operation of the site may cause you to miss out on some of the functions and services on the site and/or the manner of items display on the site will be affected (or parts of it will not be displayed at all), and any decision by the users to reject the use of "cookies", in whole or in part, may affect the way in which details are displayed on the site, and users who chose this option, hereby waive any claim and/or lawsuit against Adidas in this matter. .
Flash cookies
Unlike standard cookies, these cookies are not created and saved by your web browser but are controlled by the Adobe Flash. These files can contain more information than normal cookies and cannot be deleted or disabled using the browser; they can only be removed using tools such as the Adobe Flash Player website.
You can learn more about these cookies on these sites:
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html#117717
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager03.html
Web beacons and Tracking Links
Web beacons (also known as pixel tags and clean GIFs) include graphics that are not visible to the user. Tracking links and/or similar technologies consist of several lines of programming code that can be embedded on the website. In combination with cookies, these are mainly used for statistical analysis purposes. In addition, we embed pixels of various companies, such as Facebook, TikTok and Humanz on our websites and apps to record user interaction with parts of them as well as to understand usage patterns and measure the success of our marketing campaigns outside of the websites and apps and whether they led to sales and/or registration for our customer clubs/apps.
In addition, in general, this technology can also be used to track patterns of activity on the website, as well as to find out if an email has been received and opened and to check whether there has been any response.
Traffic analysis (web analytics)
Traffic analysis is the term given to the method for collecting and evaluating the behavior of visitors to websites and apps. This analysis includes analyzing traffic patterns to, for example, determine the frequency of visits to certain parts of the website, or to find out what information and services visitors are more interested in than others. For these purposes, we primarily use clickstream data and the other techniques listed above. Website analytics is performed by Google Analytics and/or other selected entities. You can find out more information about web analytics data processing by Google Analytics in a paragraph further on in this Privacy Policy.
Please note that:
You can choose not to share information from use of the website for the purposes of interest-based advertising (behavioral advertising) that form the basis of the web beacons, tracking links and cookies used for these purposes (for re-targeting), by opting out of such advertising at one of the following sites:
USA - the Digital Advertising Alliance (DAA)
Canada - the Digital Advertising Alliance of Canada (DAAC), and
EEA - the European Interactive Digital Advertising Alliance (EDAA).
Some browsers include the option to browse in "privacy" or "do not track" mode, which allows you to block cookies, web beacons and other tracking tools at the browser level for advertising and statistical analysis purposes:
Google Chrome
Microsoft Edge
Mozilla Firefox
Apple Safari
Opera
Creating a Profile (Audience Management)
We create a profile for you by combining all of the information you provide to us directly or indirectly. This allows us to have a personalized interaction with you based on our past interaction and other information we can use to infer what you like or dislike. We use crowd management technologies to ensure that the right messages and information reach you at the right time through the right channel. This includes sending marketing messages about deals and products or reaching out to you across the digital media through adverts on Adidas brand platforms. The level of customization depends on the approval you have given us.
Marketing Analysis
We use your data for various analytics purposes to better understand: a) how you browse and use our platforms; b) what products you are interested in; c) what features of our products and platforms you like; d) the quality of our services, including customer service, marketing and advertising campaigns that appeal to you, and your response to these services; e) the design of our products and website; and whether or not the overall user experience suited you. We use this analysis to improve the relevance of the marketing messages we send to you and the quality of our personalization experience across our various channels and platforms.
Data Enrichment
We create one cohesive customer profile by matching any Personal Information that allows you to be identified. This includes Personal Information that we collected from you directly or indirectly across digital media or offline, from your feedback to us, from your interaction and communication with us through our various platforms and communication channels.
Improving Data Models
We use data science and your profile and Personal Information to create data models that can help us improve the logic of our analytics activities and give us more insight into your comments and feedback, interactions, and preferences and needs regarding our products and services. We will compare the data model we have created using your profile with similar categories and profiles of other customers in order to continue to predict and analyze your preferences.
Legal Basis
Legitimate Interest
You have the right to object to our legitimate interest at any time.
Categories of Personal Information
About Club Membership Management
Identity information
Contact Info
Information about use of the website
Information about mobile devices
Correspondence
Images and recordings (when available for Adidas)
Personal opinion (when available for Adidas)
Dimensions (when available for Adidas)
Payment, purchase and transaction details (when available for Adidas)
Interaction and activity on social media (where available for Adidas)
Details of fitness activity (when available for Adidas)
Information about behavior and preferences (when available for Adidas)
Data retention period
The duration of the membership period and as long as you do not object to our legitimate interest by deleting your Personal Information.
Categories of recipients
subsidiaries and partners of Adidas
Potential Investors and buyers
Business consulting service providers
Data analytics solution providers
E-Mail support providers
adiClub partners
What happens when Adidas transfers your Personal Information outside of your country of residence?
Adidas may need to share your Personal Information with other companies in order to complete the purpose and processing of your personal information described in this Privacy Notice. When the other companies are located outside your country of residence, or outside the European Union/European Economic Area, Adidas ensures that your personal information is protected in accordance with the laws of your country of residence, even if it has been transferred abroad.
More specifically, we implement the following measures: a) contracts; b) information security controls; and c) organizational standards and processes of privacy. Further details can be found at-
4. How do we secure your Personal Information?
5 How do we secure your Personal Information?
A) Contracts
Adidas signs appropriate contracts and/or contractual clauses to ensure that the privacy standard we set is upheld when we share your Personal Information with other Adidas companies and third parties located within or outside your country of residence. This includes: inter-company agreements, data processing agreements, data transfer agreements or data privacy clauses approved by regulatory authorities such as EU standard contractual clauses approved by the European Commission.
B) Information security controls
Adidas has sufficient data security controls to address the risks and vulnerabilities connected to our use of your Personal Information, including loss, alteration or unauthorized access to your Personal Information as a result of malicious intent (hacking) or negligence (human error). You should be aware that any transfer of your personal information over the Internet is your responsibility. We can only protect your Personal Information when we have access to it.
C) Standards and processes in the organization
Adidas adheres to privacy standards and processes in order to ensure the completion of privacy infringement assessments before we collect and process any Personal Information, as well as processes that ensure compliance with the requirements of law pertaining to privacy and to allow you to exercise your rights under the law.
6. What are your rights and how can you exercise them?
Depending on your country of residence, you may have the following rights with respect to your Personal Information: a) the right to delete your Personal Information; b) the right to receive access to your Personal Information; c) the right to correct your Personal Information; d) the right to object to receiving marketing and commercial communications; e) the right to withdraw your consent.
If you reside in one of the EU/EEA countries, Switzerland, or the UK, you have the following rights, particularly under the EU GDPR:
Access to your Personal Information
To ensure your Personal Information is correct
To delete your personal information
To limit how we use your personal information
To receive a mobile file so you can share your information with another company
To withdraw your consent
To object to the processing of your Personal Information based on "legitimate interest"
To appeal from a decision made in our automated decision-making process
To submit a complaint with the local authority that supervises information security
If you live outside the European Union/European Economic Area, Switzerland and the UK, you may also have similar rights under applicable local laws. However, the requirements may differ depending on the case. Please review the websites or contact your local privacy authorities to understand the meaning of your rights under local law. If you wish to exercise your rights or need any assistance, please contact Adidas customer service, where they can assist you with your request. You can find contact information for our local customer service by visiting: Adidas customer service team and clicking on "Contact Us".
7. Local sales entities of Adidas
Below is the local sales entity of Adidas in your country of residence.
Austria:
Adidas Austria GmbH | Adi-Dassler-Gasse 6, Klagenfurt-Viktring, 9073, Austria
Belgium:
Adidas Benelux B.V. (Belgium Branch) | Plesmanstraat 1, Sports Business Centre / Showrooms 10 & 11, Leusden, 3833 LA, Netherlands
Czech Republic:
Adidas CR s.r.o. | Pekarská 16, Jinonice, Prague 5, 155 00, Czech Republic
Denmark:
Adidas Danmark A/S | Oster Alle 56, 2 sal, Copenhagen K, 2100, Denmark
Finland:
Adidas Suomi Oy | 3, Kiinteistö Oy Helsingin, Itämerentalo, Tammasaarenlaituri, Helsinki, 00180, Finland
France:
Adidas France S.a.r.l. | 1 Allée des Orcades, Strasbourg, 67000, France
Germany:
Adidas AG | Adi-Dassler-Strasse 1, Herzogenaurach, BY, 91074, Germany
Greece:
Adidas Hellas A.E. | 112 Vouliagmenis Ave. & 1 Zamanou St., Glyfada, Athens, 16674, Greece
Ireland:
Adidas (Ireland) Limited | Nangor Road, Nangor Road Business Park Unit C1, Clondalkin, Dublin 12, Ireland
Italy:
Adidas Italy S.p.A. | Via Monte San Primo 1, Monza MB, 20900, Italy
Norway:
Adidas Norge AS | Henrik Ibsens Gate 60, Oslo, 0255, Norway
Poland:
Adidas Poland Sp. z o.o. | Ul. Zwirki I Wigury 18A, Warszawa, 02-092, Poland
Portugal:
Adidas Portugal - Artigos de Desporto, S.A. | Av. D. João II, Lote 1.17.03 - 12° Piso, Lisboa, 1998-026, Portugal
Slovakia:
Adidas Slovakia, s.r.o. | Galvaniho 15/A,Bratislava, 821 04, Slovakia
Spain:
Adidas Espana S.A. | Avenida María Zambrano, 31, Edificio WTC Torre Este- 4ª planta, Zaragoza, 50018, Spain
Sweden:
Adidas Sverige AB | Gårdsvägen 13, Solna, 16970, Sweden
Switzerland:
Adidas sport gmbH | Brunnmatt 20, Cham, ZG, CH-6330, Switzerland
Netherlands:
Adidas Benelux B.V. | Plesmanstraat 1, Sports Business Centre / Showrooms 10 & 11, Leusden, 3833 LA, the Netherlands
United Kingdom:
Adidas (UK) Limited | Pepper Road, Hazel Grove, The Adidas Centre, Stockport, Cheshire, SK7 5SA, England
USA:
Adidas America Inc. | 5055 N Greeley Ave., Portland, OR 97217, USA
To learn more about how Adidas’ data controllers use and protect your Personal Information, your rights, and how to exercise them, please see Adidas’ Privacy Notice on our website.
8. The Data Protection Officer
If you wish to contact the Adidas Data Protection Officer and the Adidas data controllers, please write to the Adidas Privacy Team below:
By email:
DataProtection@Adidas.com
By post:
Data Protection OfficerGlobal Legal (Privacy)
Adidas AG
Adi-Dassler-Straße 1
91074 Herzogenaurach
Germany
